MONTE VISTA — The summer is laid out in paint. Just ask artist Evelyn Sprouse Rowe, if you can catch her on the street. She's busy painting the town.
She has been creating bright, eye-catching windows all over Monte Vista this summer, windows that let everyone know what is happening, starting with Easter and then flower decorated windows on business store fronts
The current theme is red, white and blue for the 4th and galloping herds of horses for July’s Ski Hi Stampede.
“It’s a way to catch people’s eyes and attracting to your business,” she says. “If you get people to look, you give them info that they haven’t seen before and in a new way… the bright, cheery, colorful approach gives them a reason to look closer at the business and, maybe, want to explore further and go inside for a coffee or breakfast, and the bold signage and art serve as a reminder, possibly for a lunch later that afternoon.”
“I tell my customers,” says Evelyn, “if you have new lettering and art every month or two, you create interest that is continual. People look when they see something different from the day before. It helps create the image of a ‘happenin’ place. When things don’t look much different, people lose interest.”
“Maybe now is a good time to focus on the arts, even if it is a small effort of painting something beautiful, funny, cute, energetic and eye-popping with color on your store front.
“There is more than one of us out there doing it, she says. “Other artists are putting out to do the same; to give our town a ‘a bit of a new look,’ and maybe a sparkle that lets us know “whats up” and when and where, “and in doing it, we gals make a little money “painting the town.”